7 Reasons Why Listing Photos Matter
Reasons Why Listing Photos Matter
Are you wondering if you need to hire a professional to take photos for your home listing? The answer is yes; keep reading to learn more about why listing pictures matters.
Selling a home today may be very stressful and seem like a burden. Many people are searching to sell fast, for more money, and for other reasons. There are many things you can do to help the home-selling process, and one of those is listing photos.
Maximizing the exposure of your home draws more offers and options for potential buyers. Marketing your home is a crucial part of the home-selling process that many people skip.
Between listing your home, having showings, getting inspections, and all the other contracts, you have much to do to sell your home. Getting professional pictures of your home helps drastically minimize the stress of the situation. If you are about to sell or list your house, you can keep reading to learn more about the impact listing photos have on your home.
Here are the reasons why listing photos matter.
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1. Buyers Use The Internet
About 92% of home buyers use the Internet in their home search, and buyers, on average, will spend about 60% of the time viewing photos while only reading 20% of the description, according to the Wall Street Journal.
Nowadays, most people search for these homes online and view the pictures before even scheduling a visit, so it is crucial to ensure that the images of your home are showcased in the best way possible.
With the rise of social media and the internet, people rely more on the internet. Since home prices are soaring, there is a lot of competition out there, so being able to search online for specific things makes it much easier for buyers and a more attractive option.
It is vital to know listing photos done professionally is essential. Making sure your house is set up in the best layout, decluttering and cleaning, and depersonalizing the home are necessary before taking pictures because they will make the home seem more inviting for others on the internet.
2. Photos Make Homes More Inviting
Whether you are skilled at decorating your home or staging the home, having good-quality pictures will make the home seem more inviting. Ensuring you get the best angles and lighting is essential to show off the home's best qualities.
With today's technology and HD cameras, it can be easy to snap a perfect picture, but there is more to taking an excellent shot to make things look more inviting. There are things professional photographers can get a snap of that you can't do from your smartphone, so it might be best to hire a professional to get the best pictures.
According to the National Association of Realtors, of buyers who use the internet during their search, 87% of them found photos helpful compared to the 85% that found the detailed information more helpful. Everyone must be different, and making sure you have everything you need in your listing is essential.
3. Speeds Up Listing Process
It has been seen that homes that have professional pictures get 61% more views than other listings. With the engagements of social media and the Internet, the listing process is made much easier for you and your agent.
High-quality images give your home a higher up compared to the other competition. Delivering high-quality photos can be a time-consuming job, so hiring another professional to do this may help the agent's time. Hence, they focus on different parts of the listing process.
There are many things to consider when selling a house and common mistakes people make. Knowing the tips and tricks will help speed up the home selling process instead if you do it without a professional. So, listening to your agent and all the information, you will sell your house for faster and possibly more than you assumed.
4. Homes Sell For Higher
If you have professional photos, your home is more likely to sell for thousands of dollars at the asking price—homes with higher-quality pictures are about 32% faster than homes with bare views. As well as good quality pictures, ones with more photos tend to sell faster and give a great advantage to selling your home.
Some homes see a nearly 50% increase in price per square foot because of the high-quality photos of their homes. Getting high-quality images will only help the selling process, not hurt it.
Since many people shop for homes online these days, it is vital to catch potential buyer's eyes, and if you do so, Compared to other homes in the area, they tend to want the house more and are willing to pay more than asking. There are many pros to getting professional pictures for your home, so save time and money and get your photos professionally done.
5. Great First Impression
Real estate agents tend to count on you to get professional, high-quality pictures of the property so potential buyers make more connections with the home before they even step foot in the door.
Many people are busy and like the faster options, so looking at pictures online is usually a buyer's first time seeing many homes. Hence, ensuring you have the best images is essential.
Part of the marketing and selling process of the home is the ability to showcase the property in a way that makes connections between the potential clients and the house in the fastest way possible.
Taking photos with your smartphone seems like the easiest and cheapest way; however, if you want to sell your home faster and for more, take the time and money to invest in a professional photographer.
We are all human, and we like pretty things, so making sure your pictures are stunning will give your home more engagement than those for whom we do not have quality pictures. Engagement is the first step in reeling potential buyers, so doing the simple steps to lock in a potential buyer is essential.
6. Make Sure to Stage Home
Selling a home requires preparation and attention to detail. Home staging is a crucial step in selling your home, and many options are available to best stage your home, especially if you are searching to sell your home for fast cash.
Before even getting professional pictures of your home done, it is essential to stage the home correctly first because it will increase the chances of showings and enhance the home's appearance in the pictures for potential buyers.
There are many tips to ensure you get your home staged in the best way to maximize buyers. Following these tips and tricks will help you get the best quality pictures of your home so your listing gets the appearance and engagement it deserves.
Here are some tips to help you stage your home.
- Boost curb appeal: If you boost your curb appeal, then the first impression of your home will attract more potential buyers. Simply improving the home's exterior and the lawn is simple and significantly impacts the home's impressions.
- Clean: It is essential to clean your home before you get your pictures done. No one wants to see the clutter of your home. It is a simple and cost-effective way to appeal to potential buyers.
- Declutter: Clutter takes up a lot of space in the home, and if you declutter the house, it will make it easier for potential buyers to see the home's features without your stuff in the way.
- Depersonalize: Potential buyers tend to imagine themselves in the home with their belongings, so if your items are present, it makes it harder for buyers to envision shelves in the house, so remove family phones and random personal belongings to help not be a distraction.
- Repairs: Making minor repairs is essential because many people can spot any holes, scratches, or buffs in a picture, and the last thing people want to do is fix up a home when they buy it. Fixing the minor imperfections will help sell the home faster.
- Rearrange: Rearranging furniture can help create a spacious and welcoming atmosphere and ensure the rooms look larger and more welcoming. Some people may rent furniture to take the best pictures of the rooms for the listings.
- Choose neutrals: Decorating your home may not seem very important, but generally, neutral colors with a pop of collar add more interest and appeal to potential buyers. Bright and bold colors may turn buyers away, so making sure the home is in harmony and connected may add more charm to the house from the buyers.
7. Common Mistakes
No one is perfect, and everyone is stressed when selling a home. There will always be challenges and mistakes during the selling and buying process, so it is essential to know some common mistakes to avoid to help optimize the experience.
Here are the most common mistakes that people tend to face:
- Not knowing the home selling costs: Many other costs that people do not consider going into selling a home, such as closing costs, staging fees, home inspections, seller concessions, moving costs, etc. Ensuring you know the little things in the selling process helps you budget.
- Selling without an agent: Selling a home and going down the FSBO (For Sale By Owner) route may seem better to avoid. Commission and other costs; however, it can lead to other issues, undue stress, and loss of money and potential buyers.
- Selling at an unrealistic price: Selling a home higher than it should be will only turn off potential buyers and lead to you lowering it later, making fewer buyers interested.
- Ignoring repairs: Not fixing minor and major repairs will increase your chances of selling the property. Buyers will discover the issues that can decrease the home's value.
- Limiting showings: Many people are busy, so limiting showing options does not accommodate potential buyers and minimizes potential clients.
- Keeping clutter
- Selling as is: Most buyers search for move-in ready homes and prefer to see a blank canvas, so not preparing the home can affect potential buyers.
- Using bad listing photos
- Only considering the highest offer: High offers may seem exciting, but they may not be the best option, so just be aware of contingencies because they can impact the sale.
Whether you are selling or buying a home, consulting with an agent is your best possibility to acquire all the essential information and what you need to look for. Understanding common mistakes helps you optimize the process and minimize any complications.
FAQS
Why does photography matter in real estate?
Good photos and videos give buyers a better sense of the property, and they will most likely put in an offer.
How do real estate photos look so good?
Professionals know how to set up lights and capture the highest quality sots that smartphones can't just do. Knowing the lighting and angles is essential in taking the best quality picture.
Do photos matter on real estate properties?
Yes, compelling photography for your writing matters and helps make your home more attractive. 72% of realtors say high-quality pictures help them win more listings, while 83% of buyers say pictures help them choose homes to visit.
Reasons Why Listing Photos Matter - The Bottom Line
You can do several things to make the home-selling process more accessible, and one of them is to invest in good listing photos. Selling a home in today's world can be an overwhelming and burdensome task. Many homeowners want to sell their properties quickly, for more money, or for other personal reasons.
Getting professional pictures of your home can help significantly reduce the stress of the situation. If you plan to sell or list your house, keep reading to learn more about the importance of listing photos for your home.
High-quality pictures of your home can increase its exposure and attract potential buyers. Marketing your home is an essential part of the home-selling process that many people tend to overlook.
If you are considering moving or buying, contact us or visit our website. Our team at Raleigh Realty is here to help you with any home buying or selling needs.
Ryan Fitzgerald
Hi there! Nice to 'meet' you and thanks for visiting our Raleigh Real Estate Blog! My name is Ryan Fitzgerald, and I'm a REALTOR® in Raleigh-Durham, NC, the owner of Raleigh Realty. I work alongside some of the best Realtors in Raleigh. You can find more of my real estate content on Forbes, Wall Street Journal, U.S. News and more. Realtor Magazine named me a top 30 under 30 Realtor in the country (it was a long time ago haha). Any way, that's enough about me. I'd love to learn more about you if you'd like to connect with me on Facebook and Instagram or connect with our team at Raleigh Realty. Looking forward to connecting!
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